Christopher Brunau

I'm a well-experienced writer in web copywriting, journalism, and content marketing with a Bachelor of Arts focused in Journalism and Communication from The University of Connecticut.


I can help you create interesting and compelling short-form ads for full-form website copy. Let's discuss what your goals are and how I can help! 

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SEO-Focused Blogs

Shell •

Raízen plant spotlight: Low-carbon opportunities in second-generation biofuels

Raízen, a joint venture between Royal Dutch Shell and Brazilian energy producer Cosan, was established in 2010 as part of Shell’s continuous investment in renewable and low-carbon energy. To further extend its production in renewable energy, Raízen has recently announced plans to invest in a new second-generation ethanol (E2G) plant.1 Raízen is a leading producer of sugarcane, ethanol and bioenergy in Brazil, and hosts one of the world’s first waste-to-ethanol plants. It is also home to the fou
SoloSegment •

Advantages of Personalized Content

Most businesses fail to identify 85% of their site visitors — or more! As a business looking to increase revenue and attract more prospects, what can you do to increase visitor engagement and generate more leads? Consider delivering a better tailored, custom experience. One that truly connects with prospective new customers, and makes them feel as if you are speaking directly to their needs. Show them that your company understands their challenges and has the solution. When you offer visitors a
SoloSegment •

5 Internal Site Search Best Practices

With all of the different, and often competing priorities that your business and teams must manage, onsite search is often overlooked. In fact, 84% of companies don’t optimize or measure their internal site search at all. So why should you care about internal site search? There’s a difference between site visitors and site searchers. Visitors to your website can often be compared to folks that are ‘just browsing’ at a brick-and-mortar store. But site searchers are on a mission. Site searchers
SoloSegment •

Internal Site Search

Internal site search is a key component for any website experience. A visitor comes to a site and scrolls through a few pages. If they can’t find what they’re looking for right away, they’ll turn to your internal site search at the top of your website. However, if you have a clunky or ineffective internal site search engine with poor results, this may turn into a quick bounce… and a lost opportunity. Does My Website Need Internal Site Search? You may be asking yourself, ‘do I need an internal
SoloSegment •

Website Personalization

Businesses are constantly looking for more effective ways to bring in quality leads and direct site visitors through the buying process. A key to successfully achieving this is effective and engaging and appropriate website content. However, each website visitor is unique and has a specific pain point they are trying to solve for their business. To effectively address these pain points and reach customers, businesses can improve the customer experience by personalizing content to each individua
MacPaw •

Clamshell mode: How to keep your Mac on when the lid is closed

The size and shape of Macbooks save a lot of space, making them ideal for working on the go. However, there are times when you may need a larger display than the built-in display on your Mac. Luckily, there’s a simple, convenient way to use your Mac with the lid closed: clamshell mode. What is the clamshell mode? Mac’s closed-clamshell mode (also called closed-display mode) allows you to use your Mac while it’s conveniently tucked away. Thanks to this feature, you can close your Mac and essent

Data Backup and Recovery Methods

In part two of this series, we learned about various types of disasters that can have a major impact on your business and the need to safeguard your critical data from these common events. We’ve covered what you need to protect and why you need to protect it. The next step is to understand how to protect all business data no matter where it lives. Whether it’s in the cloud on SaaS apps like Salesforce or G Suite, Office 365, or on PCs and servers, you need to protect it. Let’s take a look at s

What Is Business Continuity?

Business continuity is more than just backup. It involves thinking about the business on a higher level. Business continuity is the process, policies, and procedures related to preparing for recovery or continuation of technology infrastructure critical to an organization after a natural or human-induced disaster. Disaster recovery is a subset of business continuity. While business continuity involves planning for keeping all aspects of a business functioning in the midst of disruptive events,

What is Intelligent Business Continuity?

Downtime is real and it’s costly. How costly exactly? Depending on the size of the organization, the cost per hour of downtime is anywhere from $9,000-$700,000. On average, a business will lose around $164,000 per hour of downtime. The numbers speak for themselves. Network outages and human error account for 50% and 45% of downtime, respectively. Meanwhile, natural disasters account for just 10 percent of downtime The risks of protecting data have become more complex as the technology and mar

Does My MSP Need a PSA?

An IT Professional Services Automation (PSA) solution is the central hub for any MSP. A proper solution integrates with critical applications that an MSP needs to run their business, providing full visibility into customers, internal operations, and profitability. The PSA solution should be purpose-built for MSPs and have a user experience that is optimal for unique workflows and business processes. A PSA solution provides a one-stop shop for an MSP. This tool can organize process information,

Common Types of Ransomware

With the recent influx of ransomware stories seemingly every week, it's hard to keep track of the different strains. While each of these is spread in a different way, they generally rely on similar tactics to take advantage of users and hold data hostage. Let’s take a look at the common ransomware examples: • None CryptoLocker: Ransomware has been around in some form or another for the past two decades, but it really came to prominence in 2013 with CryptoLocker. The original CryptoLocker botnet

What is PSA?

Small to medium-sized businesses (SMBs) want to use technology to enhance their business but they lack the expertise to identify, implement and manage it. Managed service providers (MSPs) are capitalizing on the growing need to deliver IT services to SMBs. However, MSPs are constrained by time and staff to maintain growing customer IT needs, while also maintaining and/or expanding their profitability. We’ve put together this Autotask PSA Explainer video to demonstrate how centralizing business

What is Ransomware?

Ransom malware, more commonly known as ransomware, is software designed to block users from accessing their computer system or personal files. While some types of ransomware can be easy to reverse, more advanced attacks will encrypt the victim’s files, making the data inaccessible without a decryption key. These advanced attacks are called cryptoviral extortion, which means the files will remain encrypted until the victim pays a ransom. Modern attacks often require victims to pay the ransom via

What is RMM?

RMM tools range in complexity, some are built with simplicity in mind while others offer scads of configuration options. Your specific business needs will dictate the product you choose. The proper RMM solution is easy to deploy and use, and will give MSPs the power to become more proactive. Remote Monitoring and Management (RMM) are software packages used by MSPs to remotely monitor system status and manage processes without the requirement to be on site. Datto RMM is the platform of choice f

What is Unified Continuity?

When a system goes down, getting that system back up and running quickly is the goal of every managed service provider (MSP). All too often however, a backup will fail, causing the MSP to lose confidence in the backup and recovery process. Lack of consistency in backup performance means MSPs have to do more work to keep customers in operation. MSPs need to know that their backups are in good standing so they can be the hero for their customers. Business continuity is more than backup and recove

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Thought Leadership Content

How MSPs Can Determine the Cost of Downtime

The cost of a few hours of downtime, never mind days or weeks, can be devastating for a business. When a business is down, customers cannot make purchases or access account information. Employees can’t work. The lost revenue adds up quickly. There was a time when taking days or weeks to recover didn’t have the lasting impact it does now. Tape backups that required physical transportation were reliable enough for the time. But in 2019, businesses can’t wait weeks or even days to get moving again.

How MSPs Can Warm up Cold Calls

There's no sugarcoating cold calls. Most people dread them, but they’re a necessity. To keep yourself accountable, one approach is to add time to your calendar to guarantee you aren't making excuses to skip cold calling. “Once you find a time that works for you, you’ll get more accustomed to regularly making these calls. I liked to make them in the early morning and at the end of the day. This was the best chance of getting the decision maker on the line: while they were sitting at their desk,”

Offering Managed IT Services and Managed Print

Typically in the managed services space, we hear about the transition from break-fix to MSP. This can certainly be a difficult move because it requires a cultural shift within your organization as well as a complete rework of day-to-day operations. However, if you are already delivering managed services, adding new services to your portfolio can be an easier task. Not to say that it doesn’t require effort—there’s a learning curve with any new technology, of course—but you won’t have to complete

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